25 Most “Content” Engaged Brands on Twitter: A Study by @DrNatalie

Posted on May 7, 2013 by chasemcmichael

Wondering what brands are the most engaged on Twitter – this New York Times article explores that? We did too. I began the study by looking at the brands who had the most Twitter followers. We took a list of 100 of those brands and using the InfiniGraph.com platform, we added those brands into system which did the big data crunching. Mashable has a ton of articles on how social networks like Twitter are trying new things to increase engagement. Here’s a recap article about the study and the engagement of brands on Forbes.

There’s certainly lots of definitions of engagement. Here’s a great article by Jay Baer who interviewed David Armano on how brands need to create a iterative strategy around engagement- micro-interactions & incremental customer experience victories. The LA Times has many articles on how brands are using social media and networking. Jon Swartz writes about the abundance of platforms for customers to engage on, hinting that perhaps more is not the answer. Maybe really understanding what engagement means is a beginning. In this case, the InfiniGraph Engagement Platform looked at Twitter engagement as measured by RT’s, clicks and @ replies.

Study of the 25 Most Engaged Brands on Twitter on Mashable which provides a very nice overview of the study’s results. The results of the study are in this report found here:
Here’s the of the top 25 most engaged brands on Twitter:

1. Notebook of Love 2. Disneywords 3. ESPN 4. Funny Facts 5. PlayStation 6. Disney 7. Chelsea Football Club 8. BBC Breaking News 9. NASA 10. CNN Breaking News 11. Instagram 12. YouTube 13. Facebook 14. NBA 15. Arsenal16. The Onion17. Disney Pixar 18. FunnyorDie.com 19. CNN 20. National Geographic 21. UNICEF 22. Dropbox 23. MTV 24. WWE 25. Chanel

Here’s more details on how the study was conducted:

1. We looked at the brands with the most Twitter followers and created a list of 100 of the most followed brands for the month of February 2013

2. We used InfiniGraph.com to crunch all the “BIG” Data in this report

3. See the Engagement Analysis and Platform powered by InfiniGraph

4. The 100 brands with the most followers were put into the InfiniGraph Platform for the time period of 02/2013 to 03/2013

5. The InfiniGraph Platform took the information about each brand and gathered the data you see in this report:

• The volume of posts

• The level of engagement

• The content that is shared by each brand

• What days / times during the day it is shared and

• Compares and ranks it

6. Then the InfiniGraph system creates the graphs you see in this report.

Wondering how your brand’s engagement compares to your competitors?

You can find out by following these steps:

Search on your own brand at: http://smo.infinigraph.com
Or click on the industry analysis on the right
If your brand is not in the system, request that it’s added
Then select the brands you want to compare to your brand and run the report in InfiniGraph
Study the results of the comparison
Compare how much you post vs the level of engagement
Study the other brand’s engagement capabilities and tactics
And make changes to your strategy and tactics

The study was commission by Nestivity and Evolve Capital. And in full disclosure, InfiniGraph is a client of mine. And I am proud to be on InfiniGraph’s Advisory Board.

Study by @DrNatalie & InfiniGraph.com

How to Build a Content Marketing Machine – Marketo Summit 2013

Posted on April 11, 2013 by chasemcmichael

How to Build a Content Marketing Machine – Marketo Summit 2013

Marketers now know that they must become content experts. Content drives conversion, nurtures leads, and is the Yin to your social Yang. Good content will move your prospect through the funnel and position you as the thought leader in your space. The question is, how do you actually do content marketing? From this session, you’ll learn from Chase McMichael (InfiniGraph) the secrets to jump starting a hypercurated content pipeline, as well as the best practices to creating your own content.

Access the Engagement Analysis talked about in this presentation on Organic Industry , CRM Industry and TCBY Competition . See real time trends and industry insights on what content is producing what engagement and when. Key take away better engagement through better content.

How to Build a Content Marketing Machine – Marketo Summit 2013

Tweets from How to Build a Content Marketing Machine #MUS13 http://bit.ly/ContentOnFire .

Christine Luc ‏@christineluc
RT @reillyjacobs: You can never create enough content to feed the need of the customer, so curation is key #mus13, @ChaseMcMichael
Thomas Lassandro ‏@TMLassandro

Content Marketing leaders have courage to curate content regardless of source (ie competitors) | @ChaseMcMichael#mus13
Erin Peterson ‏@erinbpeterson

“Give ppl a reason to follow you by being the source of discovery, even on competitors.” Bold @ChaseMcMichael! #MUS13
Preston Clark ‏@lawinsider

Great presentation by @ChaseMcMichael today on content marketing.@marketo
Majda Anwar ‏@MajdaTPG

Take human intuition and guesswork out of measuring content engagement – data can’t lie. #MUS13 @chasemcmichael @revenuemarketer
Dave Sabol ‏@davesabol9h

Web traffic is not good enough ROI measurement for content. Time spent, engagement, conversion, etc. @ChaseMcMichael #mus13
Erin Jacobs ‏@reillyjacobs9h

You can never create enough content to feed the need of the customer, so curation is key #mus13, @ChaseMcMichael
Dave Sabol ‏@davesabol9h

Work content across all channels and double down on paid when earned shows traction @ChaseMcMichael #mus13
Grace Cheung ‏@gcheung9h

@Steven_Pepe @ChaseMcMichael Now that’s real unbiased reporting
Majda Anwar ‏@MajdaTPG

Are you brave enough to promote your competitor’s content? Industry thought leaders are. @chasemcmichael #MUS13
Steven Pepe ‏@Steven_Pepe

Do you have the guts to post competitor’s content? Then your blog is winning. @ChaseMcMichael #mus13
Ben Oren ‏@ben_oren

I prefer red >”Your blog is like the bottle and your content is the wine – make more wine” @chasemcmichael #mus13
Emily Reagan ‏@cricketATX

How you lead your industry is being the source of discovery. @chasemcmichael #mus2013
Dave Sabol ‏@davesabol

Your blog is like the bottle and your content is the wine – make more wine. @ChaseMcMichael #mus13
Anita Wehnert ‏@anitawehnert

“Your blog is like the bottle and your content is the wine – make more wine” @chasemcmichael #MUS13
Dave Sabol ‏@davesabol

Relevant useful niche content can convert niche audiences @ChaseMcMichael #mus13
Jarin Chu ‏@JarinChu

@anitawehnert @ChaseMcMichael What tool do you use? Would you link us please?
Dave Sabol ‏@davesabol

Content is the essence and substance of your brand’s conversation with your audience. @ChaseMcMichael #mus13
Vanessa R Ramirez ‏@Vanessa_Racquel

Content is the social lubricant to sales @ChaseMcMichael #MUS13 #contentmarketing
Anita Wehnert ‏@anitawehnert

Love seeing best practices in action! @chasemcmichael has a pre-built tweet on every slide. Try it in your next preso or webinar. #MUS13
Matt de Caussin ‏@MattdeCaussin

A more engaged audience is a more valuable audience >> @ChaseMcMichael #MUS13 #ContentMarketing
Dave Sabol ‏@davesabol

Content is the social lubricant to sales @ChaseMcMichael #mus13
Majda Anwar ‏@MajdaTPG

A more engaged audience is a more valuable audience @chasemcmichael #MUS13
Matt de Caussin ‏@MattdeCaussin

A marketing formula to know: audience + authenticity = influence. @ChaseMcMichael #MUS13 #ContentMarketing
Thomas Lassandro ‏@TMLassandro

#mus13 At How to Build a Content Marketing Machine w/ @tobymurdock & @ChaseMcMichael
Vidyard ‏@vidyard

RT @mattdecaussin: How to build a #ContentMarketing machine @ 10am w/ @kapost founder @tobymurdock & @infinigraph CEO @ChaseMcMichael #MUS13
Kate Bamberg ‏@MarKated

Ditto RT @MattdeCaussin: Going! How to build a #ContentMarketing 10am with @kapost @tobymurdock @infinigraph CEO @ChaseMcMichael #MUS13
Matt de Caussin ‏@MattdeCaussin

Going! >> How to build a #ContentMarketing machine today @ 10am with @kapost founder @tobymurdock & @infinigraph CEO @ChaseMcMichael #MUS13

Be sure to download our latest eBook “A Brand Manager’s Guide To Content Marketing In Social Media: 20 Areas of Excellence To Ensure ROI” Get this free 72-page ebook written by Brian Carter and 25 other thought leaders today.

Free Tool For Checking Your Facebook Post Images Against The 20% Text Rule

Posted on February 28, 2013 by briancarter

Check your images before posting to Facebook to see if you are using text in more than 20% of the image. If you use more than that, your promoted post ad will be disapproved.

Download this powerpoint and follow the instructions within.

Tool: 20% Image Text Checker For Facebook Ads from Infini Graph

Enjoy!

How Meality achieved 2000% fan growth and 3% CTR increase with Big Data Combined with Facebook Ads and Intelligence Content Strategy [Video + Slides]

Posted on February 5, 2013 by admin

“InfiniGraph drove 2000% growth for us. But their most powerful capability has been identifying fashion trends. Being able to surface what’s hot before it happens? That’s given us a real competitive advantage.”
- Troy Allen, Marketing Director, Me-Ality

Enjoy the video and slides, and then find out what content is trending in your industry and how you can use that content to achieve what Me-Ality did. Check out our industry specific competitive reports here. And here are the latest insights in the fashion niche.
.

Check out our industry specific competitive reports here.

8 Ways Brands Use Content Engagement To Drive Strategy

Posted on January 7, 2013 by admin

We conducted a webinar on our new version 2.8 features just before the holidays, with a bunch of tips on how to improve your content marketing and engagement.

Here’s the video:

Get into the 30 day trial and learn what InfiniGraph already knows about your fans!

8 Ways Brands Use Content Engagement To Drive Strategy

Each of these questions highlights an area of intelligence and insight that can push dramatic changes in your content marketing results. We have the big data for social media- why not use it?

#1 What are your customers resonating on? What’s getting your customers’ attention?

#2 Where is your audience is engaging? What they are sharing?

#3 What are your customers are acting on outside of what they are mentioning? What other brands have relevant content they act on?

#4 Post relevant, valuable content of the right type and with the right frequency to achieve the highest possible engagement.

#5 Add brand, blog and news sites that appeal to your customer enables discovery of other sites your customers are engaging on.

#6 Filter on content types shows you directly what themes of content are working best for your audience over many brands.

#7 Consumer Interests: What are your customers into?

#8 Monthly benchmarks are vital to compare your content performance with others.

Key Features of InfiniGraph 2.8:

Pinpoint content that attributed to high engagement. Use those as examples for you own planning and budgeting or curation.
Show me what “Status Updates” are rocking my target audience over 20 brands in real-time – Yea it’s that cool! Wow! You’re now the smartest person in the room.
Access trending content your customers are active with. Activate the RSS feed for ongoing access in other platforms.
Harness the power of target verticals content insights based on specific interests. Simple just create a list of those sites and run an on-demand CBI report.
See how your content marketing is performing compared to what’s happening in your industry. Identify who is most effective and on what content. All must have information or you’re creating content in the dark.
Get into the 30 day trial and learn what InfiniGraph already knows about your fans!

Which Social Media Posts In Your Niche Are Getting The Most Traffic?

Posted on December 17, 2012 by admin

That’s a great question. Lots of the right kind of traffic can mean more leads and sales for your company (and social media [gasp] ROI).

If you could see and sort all your brand’s posts, and all your competitors posts, and discover which got the most traffic, and which the least, then you’d know what kind of posts get more traffic and which get less. Can you find that out in 30 seconds? You can if you use InfiniGraph.

Here are some of the strongest posts in the CRM industry from November 2012:

sortbyclicks

Whether you’re curating posts or conducting niche/industry intelligence, we show you the hottest posts over the last 30 days and you can choose to sort them by clicks.

Find out today which posts in your industry are bringing in the most traffic!

Be sure to register for our 8 ways brands use content engagement to drive strategy

Webinar 8 Ways brands use content engagement to drive strategy – 12/20 1PST

Which Social Media Posts In Your Niche Are Getting The Most Traffic?

Posted on December 17, 2012 by admin

That’s a great question. Lots of the right kind of traffic can mean more leads and sales for your company (and social media [gasp] ROI).

Here are some of the strongest posts in the CRM industry from November 2012:

sortbyclicks

Whether you’re curating posts or conducting niche/industry intelligence, we show you the hottest posts over the last 30 days and you can choose to sort them by clicks.

Find out today which posts in your industry are bringing in the most traffic!

Be sure to register for our 8 ways brands use content engagement to drive strategy

Webinar 8 Ways brands use content engagement to drive strategy – 12/20 1PST