Beyond Listening: Reinventing Social Keyword Monitoring

Beyond Listening: Reinventing Social Keyword Monitoring -  NY at #MSM10 Monitoring Social Media
Chase McMichael – InfiniGraph.com

Keyword-based social monitoring tools are difficult to optimize for targeted content delivery. They can also be difficult to use. In this session you will learn how, by leveraging your customers’ “Content Consumption Graph” you can not only deliver more relevant content but also dramatically boost engagement with that content. You will also see how advanced social intelligence techniques can deliver detailed graphs with insightful audience data.

 

http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=monitoringsocialmediany100110-101105172625-phpapp02&stripped_title=monitoring-socialmediany-100110&userName=InfiniGraph

QA Session at talk

@chasemcmichael
@infinigraph

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