How to Build a Content Marketing Machine – Marketo Summit 2013

How to Build a Content Marketing Machine – Marketo Summit 2013

Marketers now know that they must become content experts. Content drives conversion, nurtures leads, and is the Yin to your social Yang. Good content will move your prospect through the funnel and position you as the thought leader in your space. The question is, how do you actually do content marketing?   From this session, you’ll learn from Chase McMichael (InfiniGraph) the secrets to jump starting a hypercurated content pipeline, as well as the best practices to creating your own content.

Access the Engagement Analysis talked about in this presentation on Organic Industry , CRM Industry and TCBY Competition . See real time trends and industry insights on what content is producing what engagement and when.   Key take away better engagement through better content.

How to Build a Content Marketing Machine – Marketo Summit 2013

Tweets from How to Build a Content Marketing Machine #MUS13 http://bit.ly/ContentOnFire .

  1. RT @reillyjacobs: You can never create enough content to feed the need of the customer, so curation is key #mus13, @ChaseMcMichael

  2. Content Marketing leaders have courage to curate content regardless of source (ie competitors) | @ChaseMcMichael#mus13

  3. “Give ppl a reason to follow you by being the source of discovery, even on competitors.” Bold @ChaseMcMichael! #MUS13

  4.  Preston ClarkPreston Clark ‏@lawinsider

    Great presentation by @ChaseMcMichael today on content marketing.@marketo

  5.  Majda AnwarMajda Anwar ‏@MajdaTPG

    Take human intuition and guesswork out of measuring content engagement – data can’t lie. #MUS13 @chasemcmichael @revenuemarketer

  6.  Dave SabolDave Sabol ‏@davesabol9h

    Web traffic is not good enough ROI measurement for content. Time spent, engagement, conversion, etc. @ChaseMcMichael #mus13

  7.  Erin JacobsErin Jacobs ‏@reillyjacobs9h

    You can never create enough content to feed the need of the customer, so curation is key #mus13, @ChaseMcMichael

  8. Dave SabolDave Sabol ‏@davesabol9h

    Work content across all channels and double down on paid when earned shows traction @ChaseMcMichael #mus13

  9. Grace CheungGrace Cheung ‏@gcheung9h

    @Steven_Pepe @ChaseMcMichael Now that’s real unbiased reporting :)

  10. Majda AnwarMajda Anwar ‏@MajdaTPG

    Are you brave enough to promote your competitor’s content? Industry thought leaders are. @chasemcmichael #MUS13

  11.  Steven PepeSteven Pepe ‏@Steven_Pepe

    Do you have the guts to post competitor’s content? Then your blog is winning. @ChaseMcMichael #mus13

  12. Ben OrenBen Oren ‏@ben_oren

    I prefer red >”Your blog is like the bottle and your content is the wine – make more wine” @chasemcmichael #mus13

  13.  Emily ReaganEmily Reagan ‏@cricketATX

    How you lead your industry is being the source of discovery. @chasemcmichael #mus2013

  14. Dave SabolDave Sabol ‏@davesabol

    Your blog is like the bottle and your content is the wine – make more wine. @ChaseMcMichael #mus13

  15. Anita WehnertAnita Wehnert ‏@anitawehnert

    “Your blog is like the bottle and your content is the wine – make more wine” @chasemcmichael #MUS13

  16.  Dave SabolDave Sabol ‏@davesabol

    Relevant useful niche content can convert niche audiences @ChaseMcMichael #mus13

  17.  Jarin ChuJarin Chu ‏@JarinChu

    @anitawehnert @ChaseMcMichael What tool do you use? Would you link us please?

  18. Dave SabolDave Sabol ‏@davesabol

    Content is the essence and substance of your brand’s conversation with your audience. @ChaseMcMichael #mus13

  19.  Anita WehnertAnita Wehnert ‏@anitawehnert

    Love seeing best practices in action! @chasemcmichael has a pre-built tweet on every slide. Try it in your next preso or webinar. #MUS13

  20. A more engaged audience is a more valuable audience >> @ChaseMcMichael #MUS13 #ContentMarketing

  21. Content is the social lubricant to sales @ChaseMcMichael #mus13

  22. A more engaged audience is a more valuable audience @chasemcmichael #MUS13

  23. A marketing formula to know: audience + authenticity = influence. @ChaseMcMichael #MUS13 #ContentMarketing

  24.  Thomas LassandroThomas Lassandro ‏@TMLassandro

    #mus13 At How to Build a Content Marketing Machine w/ @tobymurdock & @ChaseMcMichael

  25. Going! >> How to build a #ContentMarketing machine today @ 10am with @kapost founder @tobymurdock & @infinigraph CEO @ChaseMcMichael #MUS13

    Be sure to download our latest  eBook A Brand Manager’s Guide To Content Marketing In Social Media: 20 Areas of Excellence To Ensure ROI Get this free 72-page ebook written by Brian Carter and 25 other thought leaders today.

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