Boost Content Marketing Engagement by Becoming Your Industry’s Buzzfeed

The Problem

This is Bob. He’s a CMO and he’s under a lot of pressure. He’s responsible for a lot of things AND digital marketing and social media. But social media burns through a lot of content and creating great content every day is difficult or impossible. He knows his team needs great content to do well with the Facebook algorithm

Bob’s marketing team finds that there’s too much content out there to filter through manually and find what’s relevant to their customers. They create a lot of content too but sometimes run out of ideas. Sometimes they don’t feel inspired.

Bob knows that their social content isn’t getting enough play and they can’t distribute their content easily on their website. The excitement and novelty of social makes their website seem boring and old- bob wants more pageviews and engagement on their content. he needs to drive web visitors to see and engage with more content. And he’s not happy with the solutions he has for partner content and advertiser content. What’s more, showing content that’s mobile-compatible can be problematic.

And most of all, he knows he doesn’t have enough people to get all these things done, and his people don’t have enough time. In one internet minute there are 3,000 photo uploads, 100,000 new tweets and 30 hours of YoutTube video uploaded. How could you ever hope to keep up if you’re doing it manually? Social media is great but creates a lot of business problems! so what can Bob do?

 Solution

Announcing InfiniGraph’s new Content Hubs. Based on InfiniGraph’s competitive performance monitoring capability content hubs are like the Buzzfeed for brands, you can find out what’s trending, what’s the hottest content in your niche. Your content hub looks at social content from wherever you choose, like the facebook twitter and instagram of your brand, your competitors and your partners. Content hubs aggregate the hottest social media content according to your customers interaction with it. You can easily tweet, facebook any of this content to your corporate accounts. You can distribute your entire hub as content itself, and you can use its hot content as inspiration for what to create next.

Content HUB Viral Loop Example

Distribution

Distribution is no longer a problem, because Bob can place his content hub at all his customer touchpoints on his ecommerce site, in outbound emails, on their website, blog and in facebook posts and tweets.  Putting this highly relevant and proven engaging content on his site boosted interaction and time on site. And Bob also discovered that as this distributed content is clicked on by his website visitors, that became part of the trend too. This viral loop let customers enhance the ranking of their favorite content.

ContentHubPostShoes

Widget Hub

Many websites today use widgets to show you other hot content on their site you should check out. And they inject native ads- ads that look more like content than ads. Bob was able to us InfiniGraph’s content hub to inject their content into partner sites and to inject partner and advertiser content into these custom widgets on his site. This boosted revenue for his company and made his advertisers a lot happier.

Notice how below the recommended articles on their own site, Business Insider places a row of links to sponsored content. Up til now only top publishers have had this capability.

widgetcontext

And here’s an example of the InfiniGraph Content Hub widget inserted on a website, right under where it says “Content Found For You”:

Blog WidgeytThat widget content starts with the hottest content InfiniGraph has found, but you can also inject your chosen content into it at will.

Always Mobile-Optimized

Bob didn’t have to worry about how the content hub showed on mobile, because InfiniGraph’s display of the content is mobile-friendly and worked great.

content on iphone

Check it out yourself! Try this live mobile pet industry hub http://bit.ly/mobilehub

Time-Savings and Control

InfiniGraph did a lot of the aggregation and selection work for Bob and his team. They easily aggregated content from their entire industry, the most engaging content first. Your content hubs can be hand-picked. for some of their content hub uses, bob and his team wanted more control. It only took a few minutes for them to cherry pick their favorite content, and eliminate other posts. They could instantly add to or change this content with InfiniGraph’s hypercuration™ tool.

Hypercuration Powered Content Hub

In the end, Bob and his team found that InfiniGraph’s Content Hubs saved them a lot of time and made their social media and content marketing a lot more powerful. With all that new and hot, so easily organized and distributed, Bob and his team could spend more time enjoying the social experience with their customers and making impressive reports about how much their engagement and sales had jumped up as a result.

Maybe it’s time for your company to check out InfiniGraph’s Content Hubs. Contact them for a demo at InfiniGraph.com.

Try this live pet industry hub http://bit.ly/mobilehub  or see more here powered by Hypercuration™.

 

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