A Roadmap To Content, Context and The Connected Consumer

Dollars, Bits and Atoms: A Roadmap to the future of marketing.

Marketing is in a state of transition, driven by changes in technology, demographic and society. This map visualizes trends identified by industry leaders and experts showing relationships between technologies and marketing tactics, and where the industry is headed.

BRAND AWARENESS

How brands expose audiences to content and imagery to create emotional connection, awareness and demand.

Story Rules:
Delivering brands imagery, stories and information to customers through traditional and digital channels.

Content

  • Brand as Publishers
  • Video Fludity
  • Transmedia Storytelling
  • Curated Curation
  • Anomorphic Ads

Content Finds You:
Offering personalized experiences at the precise time, place and format that they are most engaging to consumers.

Context

  • Inverted Search
  • Location Aware Offers
  • App-Me-Not
  • Interruption Interrupted

CUSTOMER ENGAGEMENT

How brands interact with customers and create differentiated experiences.

Crowd Power:
Giving Customers a greater voice and provide new ways of users- created content and ideas to come to the fore.

Social

  • Qualified Experience
  • Real time Brands
  • Geo-Social Networks
  • Gamification
  • Social Analytics
  • Open-Source Brands

Stuff Gets Real:
Technologies that allow us to physically interact with the digital world and vice-versa.

Physical / Digital Blend

  • Apps Everywhere
  • Smart Spaces
  • Augmented Reality
  • Kinetic Interfaces
  • Consumerization of Just In Time

PERSONALIZATION & MEASUREMENT

Ways to create customer experience and 1-to-1 relationships with customers, then measure the results

By The Numbers:
Information from mobile devices, sensors, social media, public and third parties, combined with enterprise data.

Big Data

  • Expertise On Demand
  • Predictive Analytics
  • Geo-Social Networks
  • Location Based Analytics
  • Multi-Screen Analytics
  • All-Media Metrics

The Big Picture:
Data, media, automation and personalization combined to provide an immersive, quantified customer experience.

Connected Customer

  • D2D Commerce
  • Agents and Proxies
  • 360 Degree CRM

Live & Interactive Example of Content Context

This example is designed for travel and travel related posts. Native Advertising with the ability to detect past engagement on content types and updated based on consumer behavior. Click through to see the Content HUB in action.

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