Mobile Native Video Interstellar 14X Hyper Play Rate Jump

Jim Calhoun, COO SocialMoms

Jim Calhoun, COO SocialMoms

We’re seeing the highest engagement levels for our customers using InfiniGraph’s native content

Paramount’s Interstellar uses mobile native video and distributed native advertising units to hyper jump their play rates by 14X. Mobile video is exploding and brands are leveraging advanced methods of distribution outside of the old school static native ads we are seeing today. We are now in the age of intelligence, machine learning, and responsive design.  Why can’t this intelligence be applied to mobile native video? Learn how to hyper drive your own mobile native video – signup, request a demo, and see how intelligence is applied.
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Above is an example of such intelligence integrated within the mobile native advertising unit for on and off domain content amplification. The mobile video leverages “deep linking” to launch video on a smartphone creating a seamless consumer experience. The content inside the native unit is dynamically updated based on consumer actions which increases overall engagement rates and exposure.

The Takeaway:

  • 50% play rate boost
  • Maximize content marketing spend
  • Mobile first content rendering
  • Intelligent content distribution
Rich Media CTR example

Doubleclick data showing industry averages of 0.06 to 0.18 vs .84 for mobile native more on benchmark on rich media

Most brands are sitting on tons of great content. This content is usually stuck in silos and doesn’t have a simple way of tracking with the consumer across other media sources, such as a websites/blogs (owned), and other paid mediums. Ad re-targeting is extremely effective; however a major issue is visual ad fatigue. The consumer sees the same media over and over, eventually reducing effectiveness. The Industry benchmarks on rich media content averages around .06% to .10% CTR compared to native ads which perform much higher. With new intelligent data techniques harnessing machine learning, these technologies are pushing engagement rates up to 50% improvement. 

Interstellar200

Interstellar Mobile Native Video

Content Marketing has truly taken on a new life and the quality of content within videos has leaped to extraordinary levels.  As more publishers and brands are seeking to control the content on their site, white label native ad platforms will continue to take hold.

Native unit for Interstellar launching the mobile native video

Native unit for Interstellar launching the mobile native video

The example on the left demonstrates what an embedded native unit looks like when deployed over a publisher network or brand website. The code behind these units is designed with a mobile first strategy, assuring optimal rendering on mobile. InfiniGraph sources content from the existing Interstellar movie published content, scores the content and transforms it into intelligent mobile native units. What’s unique about this approach is the consumer actions on content are tracked and the brands content inventory is managed per individual unit to maximize content marketing spend. eye-120803Keeping content fresh is a major factor in reducing image fatigue, repetitiveness, and inactive engagement. The human brain can process images in 13 milliseconds, how fast your visuals resonate with your consumer is key to amplifying brand content on domain as well as enhancing off domain engagement. The same mobile native unit can be deployed over other 3rd party native networks, ad networks, programmatic exchanges, and on the brands domain simultaneously.

Apply some intelligence in your mobile native video – signup, request a demo and see how intelligence is applied.
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