Mobile Video Play Rate Boosted by 200X to 3000X – KRAKEN Release – Case Study

Problem:

Video is the largest and fastest growing segment in online marketing. Unfortunately the first impression to a consumer of those videos is more than likely a static image and there isn’t a simple way to programmatically adjust based on audience intelligence. This problem is leaving billions on the table with un-played videos and lost engagement due to the lack of compelling starting visuals.

Baglan

Baglan Nurhan Rhymes , SVP of Revenue – AnchorFree

“In a highly competitive Ad Tech space, where videos drive the lion share of revenues, InfiniGraph’s technology, Kraken, is the first real breakthrough we have seen in many years.

I can see Kraken being implemented by digital broadcast networks, publishers, ad networks and video player platforms in the very near future. Early adopters will turbo charge their video ad revenues on desktop and mobile. ”

Initial Results:

Our beta customers: Disney, Paramount, Microsoft and AnchorFree have experienced between 10% to 3000% lifts in click-through and play rates on their video content using InfiniGraph’s patented Kraken technology..Mobile Video Play Rate Boost AnchorFree

Example –  AnchorFree before and after on “50 Shades of Grey”:

  • 200%+ boost in play rate
  • 10X increase in private viewing sales

InfiniGraph’s machine learning technology, achieves scale by producing the highest possible response to mobile video based on audience behavior.

Learning algorithms matter:

Mobile Video Birdman AnchorFreeImproving mobile video play rates is more of a science as seen in the second example on AnchorFree running “Birdman”.  Is your video “Thumb Stopping” when a consumer scrolls through their feed?  In the case of Birdman, the results were amazing.

Overall video play rates grew by:

  • 3000%+ boost in play rate
  • 2.6% peek click through rate

 

Mobile Video Performance Birdman KRAKEN Machine LearningSolution:

The Kraken machine learning system is continuously analyzing the video and user interactions at every content distribution endpoint, over many sequences. This decision making is done almost in real-time.

Value:

Mobile Video Machine LearningInfiniGraph’s mission is to help video content owners, publishers, and agencies deliver the most relevant video experience. This helps boost video starts, video completion rates, and increases page visit depth by eliminating creative burn and waste. This translates into higher revenues for the existing content through higher video starts, higher VCRs, and higher brand engagement.

Our clients, who have implemented proprietary “video click-through / play rate enhancement technology called “Kraken”,  have experienced upwards of 3000% lift in content plays.
As an Advertising,  Content Mobile Video Machine Learning Whats KRAKENProducer,  or  Brand Management Professional you know that video creates the greatest impact to your online marketing.  The challenge and measurement of success continues to be execution of “play-rates” and “video completion rates” .

Want to see more or run your own test? Contact Us

 

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