Video Machine Learning Sustains a 378% Lift Over 48 Days (Case Study)

Video machine learning technology called KRAKEN sustains a 378% video play rate lift for the American Sniper Trailer over 48 Days  (case study).

COMPANYVideo Machine Learning Kraken AnchorFree Logo

AnchorFree: The most trusted VPN service in the world!
With a monthly active user base of over 25 million and 350 million installs to date, AnchorFree’s Hotspot Shield VPN is the largest free VPN service in the world. It has an unparalleled ability to protect users’ IP from spammers, snoopers, and hackers, provide Wi-Fi security, and detect and protect against malware.

 

CHALLENGE

Maintain engagement over long periods of time with the same media

Video Machine Learning Kraken American Sniper PosterAnchorFree shows movie trailers as part of their advertising campaigns. A single campaign with various video content might last two months. Before KRAKEN, AnchorFree would see engagement peak when videos were launched, but steadily decrease over time. Engagement levels decreased as users saw the same thumbnail over and over, slowly becoming blind to it. This phenomenon is called video fatigue.

 

SOLUTION

Responsive visuals at programmatic scale

KRAKEN replaces a video’s old, static default thumbnail with a responsive set of “Lead Visuals” taken from the video. Since it is powered by machine learning, KRAKEN continually optimizes the set of “Lead Visuals” to ensure a consistently high engagement rate, even over long periods of time.

RESULT

Average lift of 378% for the forty-eight day American Sniper CampaignVideo Machine Learning Kraken American Sniper Graph
Over forty-eight days, KRAKEN was able to increase engagement by an average of 378% for a single American Sniper video trailer. With a consistently high yield, Anchor- Free was able to run the campaign longer to maximize revenue versus using a standard, static thumbnail.

 

Video Machine Learning Kraken Baglan“We run trailers for weeks, even months at a time. Only after optimizing with KRAKEN have we been able to see consistent and high levels of engagement from the beginning of a campaign to the end.”
– Baglan Nurhan Rhymes
Chief Digital Officer, SVP Global Revenue
AnchorFree

 

Would you like to learn more about video machine learning?  Request a demo!

Download InfiniGraph’s American Sniper Case Study (PDF)

Read our Birdman Case Study

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title="" rel=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>