Video machine learning technology called KRAKEN drives 40% additional revenue for the Birdman Trailer (case study).
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With a monthly active user base of over 25 million and 350 million installs to date, AnchorFree’s Hotspot Shield VPN is the largest free VPN service in the world. It has an unparalleled ability to protect users’ IP from spammers, snoopers, and hackers, provide Wi-Fi security, and detect and protect against malware.
Increase revenue from video longform placements
In order to keep Hotspot Shield free, AnchorFree is constantly looking for ways to increase their customers’ engagement levels and average revenue per user (ARPU). Regardless of premium placement on the AnchorFree launch page, the video ads were producing less than desired click-to-start and completion rates. Before KRAKEN, AnchorFree tested with various forms of static default thumbnails attached to the video promos.
Responsive visuals at programmatic scale
KRAKEN uses machine learning technology to optimize “Lead Visuals” in a programmatic structure, enabling the highest video engagement possible. KRAKEN became the preferred platform to maximize video revenue yield from their current advertiser base.
40% revenue gain for the Birdman campaign
KRAKEN boosted click to play rates for the Birman trailer video campaign by a staggering 3,000%. This increase in click to play rates directly resulted in a 40% gain in revenue. After realizing such profound revenue gains, AnchorFree does not run high value video campaigns without KRAKEN.
“InfiniGraph’s Kraken technology is the first real breakthrough we have seen in many years. I can see Kraken being implemented by digital broadcast networks, publishers, ad networks and video player platforms in the very near future. Early adopters will turbo charge their video ad revenues on desktop and mobile.”
– Baglan Nurhan Rhymes
Chief Digital Officer, SVP Global Revenue
Would you like to learn more about video machine learning? Request a demo!