Video machine learning technology called KRAKEN boosts consumer engagement by 309% for the Fifty Shades of Grey Trailer (case study).
AnchorFree: The most trusted VPN service in the world!
With a monthly active user base of over 25 million and 350 million installs to date, AnchorFree’s Hotspot Shield VPN is the largest free VPN service in the world. It has an unparalleled ability to protect users’ IP from spammers, snoopers, and hackers, provide Wi-Fi security, and detect and protect against malware.
Increase revenue from limited inventory
In order to keep Hotspot Shield free, AnchorFree relies on advertising. With finite inventory and users, increasing consumer engagement is very important, as this results in a higher yield for each video. They are constantly looking to generate more interest and engagement with each longform video placement to increase advertising revenue.
Responsive visuals at programmatic scale
KRAKEN uses machine learning technology to replace static thumbnails with a programmatically optimized set of “Lead Visuals.” This directly results in higher user engagement. AnchorFree is therefore able to increase yield from a finite user base and inventory.
Consumer engagement increased 309% with the Fifty Shades of Grey Campaign
Over the course of the campaign, KRAKEN was able to increase consumer engagement by 309% when compared to the trailer using a standard default thumbnail. AnchorFree was able to generate additional revenue leveraging existing customers and without having to add inventory.
“Without KRAKEN running, we would be leaving money on the table. I can’t imagine why anyone would run video without first optimizing it with KRAKEN.”
– Baglan Nurhan Rhymes
Chief Digital Officer, SVP Global Revenue
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