Introducing Baglan Rhymes, Chief Digital Officer at AnchorFree with Chase McMichael, CEO of InfiniGraph, discussing the recent success of video machine learning KRAKEN on AnchorFree video ads page. Video Machine Learning Customer Testimonial – Case Studies discussed in this video are Fifty Shades of Grey, American Sniper and Birdman.
Chase: Hi I’m Chase McMichael, CEO and Co- Founder of Infinigraph and I’m here today with Baglan Rhymes, the Chief Digital Officer of AnchorFree. Hi Baglan. Baglan: Hi Chase. Chase: So tell us a little about AnchorFree. Baglan: Of course. AnchorFree is the world’s largest internet freedom platform and our mission is to provide secure and uncensored access to the world’s information for every single person on the planet. To date, we’ve been installed 300 million times. We have 30 million monthly active users and we secure approximately 5 billion page views.
Chase: That’s excellent. Obviously, we got connected with the video machine learning technology—a technology called Kraken. Baglan: Yes. Chase: And you know one of the things was that you are using a monetization page with video on the free sites. Baglan: Correct. Chase: Tell us a little more about that.
Baglan: Yes, because we have a free service and subscription-based service and the revenue stream for the free service is our content sponsors—be it movie studios, be it news organizations. And we have our own content discovery platform where we have tiles of video content and also static content where we present the users upon connect. And the videos—we don’t make any revenue off of the videos unless the users click on it. So how do we get the users to click on a video when we have maybe 5 or 10 seconds of their attention right upon connection and that’s when we connected. So we partnered with you on click to play videos to increase click to play rate because unless those videos are played we don’t get paid and through your machine learning algorithms we were able to increase the click rate.
Click to view rate grew 20 to 30 times on videos overall, movies, overall movies and we ran a test on Fifty Shades of Grey and American Sniper afterwards we did and we did Birdman where we got 3,000% that ridiculous number [increase in click to play rate]. A fight scene in tighty whities. I actually remember I asked you to remove that. We can’t show it there and you kept it and that tighty whities that fight scene.Chase: That was the best one! Baglan: Exactly. 3,000% increase [in click to play rates] and I’m so happy we kept it.
Chase: That’s the one that boost the most revenue. So you know right now, where you seeing you going, especially around the consumer in mobile. Baglan: Yeah, video is the way users consume content now. And then whenever we see a video associated with a brand, we see a 96% increase on purchase intent, 139% increase on brand recall and even our conversations are now in the form of a video with your friends and it is just a video. So the whole communication is changing from voice to audio, visuals and emotions—which is video. Chase: Thank you so much Baglan. So please be sure to click on the (i) above to get more information. Thank you.
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