What Content Does KRAKEN’s Video Machine Learning Work With?

Want to learn what type of video content KRAKEN’s Video Machine Learning technology works with?  Read on!

So, you already have video on your site and you’re asking yourself, “can KRAKEN help me get more video plays??? I mean, my content is pretty special and unique!”

Let’s get right down to answering that with these 3 easy steps:

Step 1: Come to our blog. Wait… you’re already here. Good job! You’ve done Step 1 successfully, so check it off your list.

KRAKEN Video Machine Learning NY Giants

Optimized thumbnails with 198% lift

Step 2: Ask yourself—what kind of content do I have and how is it monetized? I mean, you could just have video and not make money on it. You could run pre-roll beforehand, or you could get paid with every video play by the producer/creator (this last one is called “premium video”).

Step 3: Scratch Step 2, because KRAKEN can help increase play rates with all three types! Check out the following examples!

 

Examples

Quick recap of what’s happening with each video below:

  1. Video is broken down into a bunch of “best possible” thumbnails (using crazy smart algorithms)
  2. Your audience selects their favorite thumbnails via A/B testing & machine learning (favorite=thumbnail they WANT to click on)
  3. We intelligently rotate through the best (aka favorite) thumbnails to ensure a high click-to-play rate


Click play… notice that the video begins playing? This is premium video where the content is the advertising medium. Notice the video is about a product, so there’s no need to run a pre-roll ahead of time.

What do I do next?

As you can see, KRAKEN increases play rates on just about any type of video content.  You just need to release the KRAKEN!

Want to see some awesome examples where optimized thumbnails performed up to 425% better than the original? Check out this article.

Did you know that 70% of videos see more ‘plays’ with machine learning? Here’s the rundown.

Ryan Shane VP of Sale
To find out how KRAKEN can help YOU, request more information here.

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