Native Content Amplification Achieves 16.5 Percent CTR

Val Kuncheff at DGDG

Val Kuncheff Del Grande Dealer Group eCommerce / Digital Marketing Director

Content amplification is a must have for any brand looking to maximize their content assets and increase their content effectiveness. DGDG is the largest automotive dealership in the San Francisco bay area with 13 locations representing 14 auto brands. “With InfiniGraph’s native content amplification we increased our content exposure over our websites boosting greater time on site” - Val Kuncheff Del Grande Dealer Group eCommerce / Digital Marketing Director

The challenge
DGDG wanted to increase their customer time on site and achieve greater interaction with their content. Each of DGDG’s dealerships are creating outbound content yet there wasn’t a central area to discover all of the content unless you found each new post on each individual site manually. They also needed a way to cross promote their content in real-time based on the most engaged content greatly increasing their total content exposure. Would you like to see how they launched their native content amplification? Registration is free.

DGDG Native Amplification Content HUB

DGDG, the largest family owned automotive group serving the entire San Francisco Bay Area. Click through to see Native content amplification over all dealerships in action.

The solution
Leveraging InfiniGraph’s real-time native advertising solution they were provided with content recommendation and content amplification over all of the DGDG sites. All content is analyzed to obtain a Trend score based on engagement which is then packaged within a native insertion unit used to visually surface their trending content. DGDG placed these units in strategic areas on their site.

The results
DGDG was able to achieve:

  • 16.5% CTR back to the site’s content
  • 100% increase of time on site
  • 60% decrease in bounce rates

Consumers are most engaged when they are given engaging content. This sounds intuitive yet most brands have static text, dead visuals, and bland thank you pages after a customer performs some action.

These actions include:

  • simple email opt-in
  • filling out a form
  • requesting a meeting
  • making a purchase, etc.
DGDG Native Content Insertion thank you page.   Smart use of tending content to bring customer back into a website.

DGDG Native Content Insertion thank you page. Smart use of tending content to bring customers back into a website.

DGDG did it right and directed all entries and requests back to highly interactive, native content insertion pages with amazing trending visuals achieving 16.5% CTR back into their site.  Every location has its own native content amplification HUB providing their customers with quick access to the latest automotive trends. DGDG took advantage of this turn key native content experience providing ongoing and consistent real-time content recommendations.

DGDG Mobile Native HUB

Mobile optimized native insertion on DGDG mobile content. Screen shots from an iPhone 5s. All actions regardless of web or mobile created a slick user experience.  Above is the mobile rendering of DGDG trending content.

Would you like to see how to launch your very own native content amplification? Registration is free.